Fueled by eCommerce acceleration in 2020, eCommerce has become a critical path for small businesses to reach their customers everywhere they spend time shopping online.
However, for established brands who have built their business around brick and mortar, adapting an eCommerce approach of selling online is easier said than done.
Building an ecommerce store can be cost prohibitive. First, It requires technical expertise to list and manage the store. Second, the rapidly changing inventory nature of this business makes it very challenging since dozens or hundreds of products must be listed on a daily business. From taking pictures, writing product descriptions and configuring products. This can be overwhelming with limited staff on site as well as limited technical expertise.